BFLG-UK response to the Competition and Markets Authority (CMA) infant and follow-on formula market study

On 14 February 2025, the Competition and Markets Authority (CMA) published the final report in its infant formula and follow-on formula market study, setting out its findings and recommendations to the UK, Northern Irish, Scottish and Welsh governments for action to deliver “better outcomes” for parents who depend on infant formula to feed their babies.
 
Following consultation with the members of the Baby Feeding Law Group UK, we have compiled a formal and comprehensive BFLG-UK response to the CMA infant and follow-on formula market study. The response includes two parts:

  1. The BFLG-UK’s full endorsement of implementing the 11 recommendations and recommended next steps

  2. Comprehensive responses to each of the 11 CMA recommendations.

This response has been shared with Minister Ashley Dalton, Parliamentary Under-Secretary of State for Public Health and Prevention and the Department of Health and Social Care (DHSC) project team, who will be compiling the government response to the CMA report (which we are expecting to be published around mid-May). First Steps Nutrition Trust is also coordinating a joint letter to Minister Dalton to call on government to accept and implement ALL 11 measures recommended by the CMA.

First Steps Nutrition