New briefing: Marketing restrictions for follow-on formula and growing-up milks: Global examples and guidance

We wrote this briefing to provide further evidence to support our ask of the Government to accept the Competition and Markets Authority recommendation to extend marketing restrictions on infant formula to follow on formula, and to further make the case that the extension needs to cover growing up milks marketed for use from 12 months plus as well. It outlines which countries regulate FoF and/or GUM marketing, the reasons why some countries do not regulate these products, the relationship between Code implementation status and infant feeing practices indicating why it is important to regulate FoF and GUM marketing, and a reminder of global guidance and recent, relevant evidence.
 
Read the briefing here.
 
For more information on growing up milks and plant-based alternatives on the market read our briefing here. Additionally we published this editorial on the high levels of sugar in plant-based growing up drinks. The Daily Mail published this article on these products based on our analysis.

For more information about the Baby Feeding Law Group UK please visit our website Baby Feeding Law Group UK (bflg-uk.org) and sign up to our X account @BflgUk. You can also email katie@firststepsnutrition.org